Study goals
Analyze the typology of Organizational Culture in Edtechs working in Higher Education Specific Objectives: Map Edtechs in Brazil in relation to: level of education, technologies, and geographic location; and Identify if there is a predominant culture typology.
Relevance / originality
After a survey of publications from the last 5 years was carried out - Web of Science, Sielo, Anpad Speel, the previous perception that there is a lack of debates on the topic of culture in Edtechs was reaffirmed, which demonstrated a
Methodology / approach
Quantitative research, Intersectional Survey with Survey. The research instrument used was OCAI - Organizational Culture Assessment Instrument proposed by Cameron and Quinn (1999).
Main results
With the results found, the predominance of Clan Culture in Edtechs that work in Higher Education was perceived.
Theoretical / methodological contributions
It contributed by presenting the gap in this type of study that assesses organizational culture in Edtechs.
Social / management contributions
It contributed to giving visibility to this company model – Edtechs, as well as providing information on their growth potential.