Study goals
This study aims to highlight, in works in the scientific literature, the difficulties encountered by technology and innovation companies in generating new business.
Relevance / originality
This research addresses current and very comprehensive topics that provide a basis for identifying how these topics are related and how together they can contribute to the generation of new businesses based on the creations and discoveries made by technology companies.
Methodology / approach
This study is a Systematic Literature Review, where procedures were applied in the selection of articles from the databases for the identification and interpretation of the main publications on the subject in the scientific literature, seeking to understand its relevance and evolution.
Main results
The findings of this research will contribute to the understanding of what are the difficulties faced by technology and innovation companies in generating new business.
Theoretical / methodological contributions
This study contributes to understanding the difficulties encountered by technology and innovation companies in generating new business, and the benefits of applying project management in the scope of innovation management with a focus on financial return.
Social / management contributions
Understanding how innovation management can contribute to maximize success in the dealings carried out in innovation projects, aiming at generating new business.