Study goals
Present the stakeholder management strategy for the extension curricularization project in an undergraduate course using the 3C model.
Relevance / originality
The study addresses the practical application of the 3C model in the context of an extension curricularization project, contributing to the literature on stakeholder management.
Methodology / approach
Qualitative action research with direct intervention by the researcher, using the 3C model (Communication, Cooperation, Coordination).
Main results
The 3C model facilitated communication, cooperation and coordination between stakeholders, ensuring the effective implementation of the extension curricularization.
Theoretical / methodological contributions
It has been demonstrated that the 3C model is effective in managing stakeholders, promoting collaboration and minimizing conflicts in extension curricularization projects.
Social / management contributions
The collaborative approach of the 3C model promoted a cohesive work environment, aligned with educational guidelines, benefiting the integration between university and society.