Study goals
To identify whether managers of Higher Education Institutions (HEIs) in the sector of Information Technology (IT) are prepared for a potential disruptive innovation in their operating market.
Relevance / originality
This article highlighted the necessity for HEI managers in the IT sector, and in general, to intentionally seek alternatives that safeguard their institutions from a potential disruptive innovation in the market, a possibility they themselves acknowledged.
Methodology / approach
This study adopts a descriptive and qualitative approach, utilizing the field research method, defining the educational market in the IT sector as the unit of analysis, with the focal point being the managers of these HEIs.
Main results
The research indicated that HEI managers in the IT sector recognize that the job market will demand new forms of certification, however, they are not taking action within their institutions to offer alternative models to the traditional degree programs.
Theoretical / methodological contributions
The observation that managers acknowledge the imminent shift in labor market demands provides a basis for proactive managers interested in driving change to introduce new educational formats.
Social / management contributions
The realization that HEI managers are not acting in a protective manner within their institutions serves as a warning for them to take measures before a potential disruptive innovation leads their institutions to failure.