Study goals
The objective is to analyze the behavior of the project manager within the Executive Presence perspective during the project execution and its relationship with the project's result.
Relevance / originality
Executive Presence is a topic relatively new in the Academy, present relationship with the project's success and is still scarcely ever studied in the area of project management.
Methodology / approach
Technical Report with study case in a Brazilian airline company.
Main results
Sponsor recognition in improving the service level resulting from the allocation of a project manager with an Executive Presence profile.
Theoretical / methodological contributions
Executive Presence study, little explored in the literature, in the area of project management.
Social / management contributions
Not applicable