Understand to how the planning and implementation of endomarketing actions were perceived by the employees of the consulting company studied.
Relevance / originality
Relevant to readers because it portrays the implementation of a new strategy and the results obtained.
Methodology / approach
Case study with exploratory feature. The exploratory research data were collected through the investigation technique called questionnaire.
Perception of an improvement in the organizational environment.
Theoretical / methodological contributions
The study will serve as a foundation for further studies on endomarketing and also for the continuation of studies in the area with new approaches Abrir no Google Tradutor • Feedback Google Tradutorhttps://translate google com br › O serviço gratuito do Google
Social / management contributions
Based on the sample used, the study contributes a new portrayed experience that readers can access to draw upon when implementing new strategic marketing tools.