Study goals
To enable students to develop comprehensive and viable internationalization plans for Brazilian products, covering marketing, logistics, and financial aspects.
Relevance / originality
The project complements academic training with activities that simulate the reality of the job market, allowing students to confront learned concepts with practical challenges, promoting more significant and lasting learning It stands out for its interdisciplinary nature, integrating knowledge from various areas
Methodology / approach
The methodology used is qualitative research, with a descriptive and exploratory character The teaching-learning approach is active and collaborative, based on Project-Based Learning (PBL), with a focus on the practical application of theoretical concepts from the discipline "Logistics Networks and International Logistics
Main results
The project resulted in the elaboration of detailed and comprehensive internationalization plans for Brazilian products, demonstrating the students' ability to apply theoretical concepts in practical scenarios Three projects stood out: a Brazilian regional cuisine restaurant for Portugal, a premium Merlot wine from
Theoretical / methodological contributions
The project confirms the effectiveness of project-based learning (PBL) in technological higher education, favoring the articulation between theory and practice It demonstrates how PBL promotes student protagonism and the active construction of knowledge through the resolution of complex and interdisciplinary problems Furthermore,
Social / management contributions
The project prepares students for the challenges of the global market, developing analytical, planning, and teamwork skills It contributes to the country's economic development by boosting export competitiveness and diversification For the educational institution, it strengthens the commitment to excellent training, aligned