Study goals
To propose a decision-making model based on data mining techniques to process and analyze information on undergraduate students who participated in UFPE’s international mobility programs, supporting strategic decision-making in university management.
Relevance / originality
Presents a model adapted from CRISP-DM and the KDD process, integrating fragmented data to identify academic performance patterns, contributing to more precise decision-making in student mobility management and enhancing institutional efficiency.
Methodology / approach
Descriptive case study with a quantitative approach, involving literature review, data collection from UFPE’s International Relations Directorate, and data mining using SPSS Statistics and Weka, applying both predictive and exploratory techniques.
Main results
The CRISP-DM framework revealed performance patterns related to academic achievements, program participation, and demographic factors, enabling refinement of selection criteria and optimization of resource allocation for international mobility programs.
Theoretical / methodological contributions
An adapted model of CRISP-DM and the KDD process applied to university management, validating the use of data mining in higher education and providing a methodology for analyzing decentralized information in public institutions, based on decision-making theories.
Social / management contributions
Presents a replicable methodology for managing decentralized data in public institutions, improving decision-making processes and aligning mobility programs with institutional objectives. Additionally, it structures public policies for the internationalization of the institution’s undergraduate and graduate programs.