Study goals
The objective is to synthesize how "project success" is defined and measured in the literature, differentiating the "iron triangle" from multidimensional models that consider management efficiency and the impact on results in the Small and Medium Enterprises (SMEs) sector.
Relevance / originality
This review article explores hybrid project management (HPM) in the Small and Medium Enterprises (SMEs) sector.
Methodology / approach
Bibliographic review.
Main results
To analyze the definition and measurement of success in hybrid projects in the SME sector, the causal relationship between hybridization and success is examined, as well as the success factors inherent to this environment.
Theoretical / methodological contributions
Research gaps are explored, focusing on conceptual development, empirical validation in SMEs, causal research, and the study of the interaction of contextual factors.
Social / management contributions
The analysis revealed critical and significant gaps in the academic literature, particularly at the intersection of hybrid project management methodologies and in the context of small and medium-sized enterprises.