Study goals
To analyze the importance of interpersonal skills (soft skills) compared to technical skills (hard skills) in the context of artificial intelligence (AI) and entrepreneurship, focusing on organizational environments of high complexity and technological sophistication.
Relevance / originality
The research advances the debate on the development of professionals for disruptive and continuously evolving environments. The originality of the study lies in analyzing the importance of human skills in contexts of high organizational complexity.
Methodology / approach
In this study, qualitative research was conducted with the analysis of primary and secondary data. Data collection took place through observations and inquiries during technical visits (Quidgest and Biocant Park) and lectures by experts.
Main results
The study found that in environments of high technological complexity, behavioral and cognitive competencies (soft skills) emerge as a relevant and catalytic element in converting technical knowledge into effective business outcomes.
Theoretical / methodological contributions
The study provides practical validation for concepts such as the automation-augmentation paradox and entrepreneurial cognition in international markets. This approach makes it possible to observe how soft skills generate value in high-complexity technological contexts.
Social / management contributions
The work suggests that in disruptive environments and those of continuous technological evolution, soft skills should be prioritized in team selection and development processes. The study also demonstrates that these skills are crucial for organizational competitiveness and adaptability.