Study goals
This article analyzes the role of artificial intelligence in optimizing services, decision-making, and citizen engagement, applied to public administration, with an emphasis on the analysis of the Conecta Recife platform.
Relevance / originality
Conecta Recife is an original and relevant initiative in the digital transformation of the Brazilian public sector, focused on open innovation. Its management model can be observed for the development of technological solutions.
Methodology / approach
A descriptive case study approach was adopted, with a predominantly quantitative methodology, aiming to analyze the social phenomenon in the context of digital transformation on the Conecta Recife platform.
Main results
The management model of Conecta Recife is inclusive, dynamic, technological and blends physical and virtual services, fostering citizenship and local development.
Theoretical / methodological contributions
The study presents an advancement that is the study of the role of artificial intelligence from the perspective of the theory of technological innovation and digital transformation applied to public management in the city of Recife.
Social / management contributions
The modernization of digital public services faces legislative, digital inclusion, and infrastructure challenges. Combining artificial intelligence with digital transformation can enhance the quality of public services in efficient and personalized service.