Study goals
To investigate how the personal and cognitive characteristics of Higher Education Institution (HEI) managers influence decision-making processes.
Relevance / originality
This study expands the application of Upper Echelons Theory to the Brazilian educational context, an area still underexplored, contributing to the understanding of the influence of personal and behavioral attributes on the strategic management of public and private HEIs.
Methodology / approach
Quantitative and descriptive survey research was conducted with 46 rectors and vice-rectors from Brazilian HEIs. Validated scales were applied (REI, BIS-11, MCS, and organizational performance), and data were analyzed using descriptive statistics and nonparametric tests.
Main results
Rational ability, impulsivity (motor, attentional, and non-planning), management control systems, and organizational performance (economic and relational) significantly influence decision-making. Academic experience and time in office are associated with more assertive decisions, while impulsivity varies according to gender, age, and professional trajectory.
Theoretical / methodological contributions
The study reinforces Upper Echelons Theory by showing that cognitive and behavioral factors, combined with demographic variables, shape strategic decisions. Methodologically, it integrates multiple measurement instruments for a comprehensive analysis of the determinants of decision-making in university management.
Social / management contributions
The findings guide recruitment, training, and managerial development policies, highlighting the importance of controlling impulsivity, strengthening rational analysis, and using structured management systems to achieve greater strategic effectiveness and institutional sustainability.